He was previously a co-founder of MicroWarehouse, a computer mail-order company as well as vice president of marketing for Borland. Randolph had worked as a marketing director for Pure Software after Pure Atria acquired a company where Randolph worked. Hastings, a computer scientist and mathematician, was a cofounder of Pure Software, which was acquired by Rational Software that year for $750 million, the then biggest acquisition in Silicon Valley history. Netflix was founded by Marc Randolph and Reed Hastings on August 29, 1997, in Scotts Valley, California. įourth and current logo, used since 2014 Launch as a mail-based rental business (1997–2006) Marc Randolph, co-founder of Netflix and the first CEO of the company Reed Hastings, co-founder and the current chairman and CEO The company has production hubs in Los Angeles, Albuquerque, London, Madrid, Vancouver and Toronto. It also operates international offices in Asia, Europe and Latin America including in Canada, France, Brazil, the Netherlands, India, Italy, Japan, Poland, South Korea and the United Kingdom. Netflix is headquartered in Los Gatos, California, in Santa Clara County, with the two CEOs, Greg Peters and Ted Sarandos, split between Los Gatos and Los Angeles, respectively. During the 2010s, Netflix was the top-performing stock in the S&P 500 stock market index, with a total return of 3,693%. In 2021, Netflix was ranked as the eighth-most trusted brand globally by Morning Consult. It is the second largest entertainment/media company by market capitalization as of February 2022. The company is ranked 117th on the Fortune 500 and 219th on the Forbes Global 2000. In 2011, the service began to acquire and produce original content, beginning with the political drama House of Cards. The company expanded to Canada in 2010, followed by Latin America and the Caribbean. In 2007, Netflix introduced streaming media and video on demand. Netflix initially both sold and rented DVDs by mail, but the sales were eliminated within a year to focus on the DVD rental business. Netflix is also the first (and so far only) streaming media company to be a member of the Motion Picture Association. It owns and operates an eponymous over-the-top subscription video on-demand service, which showcases acquired and original programming as well as third-party content licensed from other production companies and distributors. is an American media company founded in 1997 by Reed Hastings and Marc Randolph in Scotts Valley, California and currently based in Los Gatos, California.
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